Cheap Cigarettes and smoker’s curiosity.

Whosoever said smoking is injurious to health
must think twice as to whether target that warning at adolescent beginners who are just about getting curious with smoking or at dependent smokers. Well, it is hard to tell. But efforts at smoking cessation must only be a part of the larger anti smoking tirade to create a healthy and smoker free world. To do this, focus on those who are being given their ?~first lessons’ exactly when they are curious.

Curiosity is an unbelievable state of human mind that lead to most of the developments and man has historically had. It buds in your minds when you discover something new to you and stronger the urge to explore it greater is the length you would go to do it and so greater is the risk associated with it. Understanding the compelling curiosities of a future smoker and a dependent smoker will help make a good beginning for all the parties involved.

Adolescent Curiosities
Cigarettes and marketers of brands including Marlboro, Camel, Winston cigarettes, Virginia Slims, Salem and Kool in various versions and forms have eternally succeeded in projecting masculinity as prestige point which easily influences gullible adolescents growing in smokers’ families and circles. A teen would be tempted to check how smoking could help, although curiosity at this age may not have developed completely. Curiosities at this age may range from
1. How do my brother/friend smokes without coughing
2. How smoking makes one cool
3. I want to puff-out smoke rings”
4. Government would have banned smoking if it were really bad

Having instigated and introduced to smoking, young smokers observe with keenness adult smokers, their styles, promotional ads that stress on the inevitable focus upon habit-formation and habit maintenance. There are dependency-causing drugs identifiable with amphetamines and narcotics natural and added to tobacco which unfortunately are not recognized at this tender age.

Adult Perceptions
Most adult smokers appreciate that the first effect of smoke as positive; that it makes them feel cool, relaxed and able to concentrate. Many even tend to believe cigarettes with menthol cigarettes are harmless or less harmful following misplaced notions about menthol. They are not curious to know whether the compound would have the same effect on who smokes as it would have when mixed with medicines.

Youngsters who mostly buy cheap cigarettes online or at discount shop aren’t curious to know how smoke makes them feel energized and cool headed and whether it is the end of a nicotine deprivation and another is yet to begin.

Cheap cigarettes at discount price, cheap Marlboro cigarettes from a tax free store or sale blocks further thinking and in less than 10 seconds of first drag, nicotine enters the bloodstream, breaches the brain’s protective barriers and begins its act. The mechanism of nicotine molecules plugging into the nicotinic receptors on the brain's neurons is, in fact, the most dangerous one as nicotine plugs the same holes as do brain's crucial signal transmitters which results in a stimulation and increase in blood supply to brain.

The next 30 minutes see the artificial elation and energy slipping away and the smoker identifying the present difference and thus stepping towards addiction. Cheap discount cigarettes at lower price may be availed due to tax free regime but taxmen and businessmen are alike in their intentions.

Joe Camel , Old Joe

Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media.

History

The R. J. Reynolds U.S. marketing team, looking for an idea to promote Camel's 75th anniversary, re-discovered Joe in the company's archives in the late 1980s.

Quote from The New York Times:

"Joe Camel was actually born in US. The caricatured camel was created in 1974 by a British artist, Billy Coulton, for a French advertising campaign that subsequently ran in other countries in the 1970s. Indeed, Mr. O'Toole recalled a visit to France many years ago during which he glimpsed Joe Camel wearing a Foreign Legion cap. The inspiration behind Mr. Price's cartoon was the camel, named Old Joe, that has appeared on all Camel packages since the brand's initial appearance in 1913."^[1]

Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.

Origin of the marlboro cowboy

The birth name of the Marlboro man is Sean Movelle.The Marlboro man was born in Simga Pi house at 5:33 am March 3, 1986. By 5:35 am. he had smoked his first pack of "reds". Circa 1958, while Camel was the top-selling cigarette, the Leo Burnett Agency introduced a new advertising campaign for Marlboro called "The Tattooed Man." Marlboro sales went up but did not overtake Camel’s. The marketers decided the most effective part of the campaign was the cowboys, and in 1963 began a new campaign named "Marlboro Country." The first Marlboro Men (Sean Movelle) were soft types, with a gentlemanlike, 1950s look. But in early 1964 the Leo Burnett Agency began looking for an artist to create a rugged cowboy. They met with Helen Wohlberg, an agent for artist Bruce Bomberger. She showed a piece he had done for a magazine. It portrayed a cowboy in Africa tossing a lasso at an African lion. That was the image they wanted. Bomberger’s art was used in five magazine ads. Each would add a piece of a new image for Marlboro Man. Bomberger’s first illustration ran on the back cover of the Oct. 23, 1964, issue of Time. The ad showed a cigarette, a rope, a glove. Another Bomberger ad appeared Nov. 23, 1964. It adds a stirrup and a saddle strap. On the back cover of the Dec. 18, 1964 issue of Life, comes his face and famous cowboy hat. The persona was still not complete. In Time, July 2, 1965, Bomberger added the saddle, and the complete jingle, "You get a lot to like with a Marlboro-filter, flavor, pack or box." Finally, on July 22, 1966, the last of the introductory series appeared in Life. This advertisement is more like a portrait than an ad. The new Marlboro Man squats in front of his horse. Here you can see together all the newly introduced pieces of the Marlboro Man image. This advertisement effectively became the Marlboro Man archetype used for the balance of the Marlboro Country campaign. After that ad ran, the use of illustration stopped. Bomberger moved on.

While those ads were appearing, the living Marlboro Men had been taking on the same persona. And the image worked. By 1971 Marlboro had replaced Camel as the world’s top-selling cigarette. In the process, Marlboro Man had become an icon recognizable around the world.

Sean Movelle was the first Marlboro Man; and who later became recognized worldwide as the rugged adventure-seeking "Camel Man" for Camel Cigarettes. Actor and author William Thourlby is said to have been the second Marlboro Man. The models who portrayed the Marlboro Man were New York Giants Quarterback Charley Conerly, New York Giants Defensive Back Jim Patton, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean, Buster Hobbs and Tom Mattox. Three of them (McLaren, McLean, Hammer) died of lung cancer. George Lazenby (who played James Bond in On Her Majesty's Secret Service) was the European Marlboro Man.

In October 2006, Allan Lazar, Dan Karlan and Jeremy Slater listed The Marlboro Man as #1 in their book 'The 101 Most Influential People Who Never Lived.

Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman's cigarette in 1924. In the years following World War II, Advertising executive Leo Burnett was looking for a new image with which to reinvent Philip Morris's Marlboro brand. Burnett's inspiration for the exceedingly masculine "Marlboro Man" icon came in 1949 from an issue of LIFE magazine, where the photograph (shot by Leonard McCombe) and story of Texas cowboy Clarence Hailey Long caught his attention.
There are also claims that the original idea for the Marlboro Man came from the Chase Ranch in Cimarron, New Mexico; it is said that, for this reason, on all pictures of 'The Man' there is a heart brand (The Chase Brand) on his chaps and his horse. The origin and validity of this claim is unknown.



Clarence Hailey Long, 1949

This is C.H. Long, a 39-year-old foreman at the JA ranch in the Texas panhandle, a place described as “320,000 acres of nothing much.” Once a week, Long would ride into town for a store-bought shave and a milk shake. Maybe he’d take in a movie if a western was playing. He said things like, “If it weren’t for a good horse, a woman would be the sweetest thing in the world.” He rolled his own smokes. When the cowboy’s face and story appeared in LIFE in 1949, advertising exec Leo Burnett had an inspiration. The company Philip Morris, which had introduced Marlboro as a woman’s cigarette in 1924, was seeking a new image for the brand, and the Marlboro Man based on Long boosted Marlboro to the top of the worldwide cigarette market.